How Can I Check What AI Tools Know About My Business?

Short answer

You can learn a lot about how AI tools see your business simply by asking them questions related to your industry.

Explanation

Try the simple steps in the example section below to understand how AI systems currently interpret the your business online.

If the AI struggles to describe your company or never mentions it in relevant answers, it may mean that the available information about the business is not clear enough for the system to recognise.

Note that unlike search results, AI answers are non-deterministic in nature and they may even give wrong information. Different people may get different answers and this may even happen if you ask the same question twice. The exercise here is just to get a general understanding and not absolute metrics.

Example

• Ask an AI assistant about your business category. For example: “Which accounting firms help freelancers in Manchester?”

• Look at the businesses mentioned. Observe which companies appear in the answer and how they describe their business.

• Ask about your own business directly. You can ask the AI assistant to describe your company.

• Compare the information you see. Look at whether the AI understands your services clearly.

Takeaway

Testing AI answers can help business owners understand how their company is currently interpreted by AI systems.

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