Short Answer
Use AI to organise and draft content, then check it against your actual business knowledge and records. Add useful details from your own work, remove invented claims and have someone who knows the subject review the page before publishing.
Explanations
Google’s guidance on AI-generated content emphasises accuracy, quality and relevance. It recommends manually checking AI output, including page titles and descriptions. Producing many pages with little added value can breach its spam policies.
For a small business, that means checking service areas, qualifications and product claims against reliable records. Replace generic statements with details you can support: how you carry out a repair, which materials you use or what a customer should expect. Attribute outside facts to their sources and identify who reviewed specialist advice. Google’s content guidance encourages clear sourcing and evidence of relevant experience.
Those details also matter when AI search uses your website as a source. Google explains that its AI search features retrieve webpages to inform answers. An invented service claim on your page could therefore contribute to an inaccurate description of your business.
Example
As an illustration, a Bristol upholstery business asks AI to draft a sofa repair page. The draft claims every fabric is stainproof and all repairs come with a ten-year guarantee. The owner removes both claims, explains which fabrics the workshop handles and adds photographs of a completed repair with permission. A staff member checks the wording against the actual service terms. The page now gives customers, and AI systems retrieving it, a more accurate account of the work offered.
Takeaway
Treat every AI draft as material to check and improve. Before publishing, confirm that each business claim is accurate, each example is genuine or clearly labelled, and the page answers a real customer question with knowledge your business can stand behind.
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